A study on BBC radio listening in the UK between the first quarter of 2011 to the third quarter of 2023, showed that an increasing number of people consumes radio online. In the most recent quarter, digital listening accounted for 63.2 percent of listening time, up from 61.9 percent in the corresponding quarter of 2022.
Distribution of BBC Radio listening time in the United Kingdom (UK) from 1st quarter 2011 to 3rd quarter 2023, by platform
count varied by quarter; overall adult sample was about 110,000 annually
Age group
15 years and older
Special properties
participants in the survey were asked to complete a listening diary for one week***
Supplementary notes
* Time spans of the quarters roughly: Q1: December 31 to March 31 Q2: April 1 to June 23 Q3: June 25 to September 16 Q4: September 17 to December 16 ** The source includes this commentary regarding unspecified listening: "Inevitably, there is a certain amount of unspecified listening because either the respondent is unsure, or it is not always possible for them to know whether the station to which they are listening is being broadcast on analogue or digital, or via which platform. Every effort is made by RAJAR to ensure the instructions given to both interviewers and respondents elicit the highest possible volume of specified analogue/digital stations and platforms." *** Additional information regarding survey methodology is here. **** The sourece adds the following information: "As of Q1 2016 a platform attribution model has been applied to the data which eliminates any “unspecified” listening."
Data from before 2021 comes from previous reports.
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RAJAR. (October 26, 2023). Distribution of BBC Radio listening time in the United Kingdom (UK) from 1st quarter 2011 to 3rd quarter 2023, by platform [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/266348/bbc-radio-distribution-of-radio-listening-time-by-platform-in-the-uk/
RAJAR. "Distribution of BBC Radio listening time in the United Kingdom (UK) from 1st quarter 2011 to 3rd quarter 2023, by platform." Chart. October 26, 2023. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/266348/bbc-radio-distribution-of-radio-listening-time-by-platform-in-the-uk/
RAJAR. (2023). Distribution of BBC Radio listening time in the United Kingdom (UK) from 1st quarter 2011 to 3rd quarter 2023, by platform. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/266348/bbc-radio-distribution-of-radio-listening-time-by-platform-in-the-uk/
RAJAR. "Distribution of Bbc Radio Listening Time in The United Kingdom (Uk) from 1st Quarter 2011 to 3rd Quarter 2023, by Platform." Statista, Statista Inc., 26 Oct 2023, https://www.statista.com/statistics/266348/bbc-radio-distribution-of-radio-listening-time-by-platform-in-the-uk/
RAJAR, Distribution of BBC Radio listening time in the United Kingdom (UK) from 1st quarter 2011 to 3rd quarter 2023, by platform Statista, https://www.statista.com/statistics/266348/bbc-radio-distribution-of-radio-listening-time-by-platform-in-the-uk/ (last visited November 25, 2024)
Distribution of BBC Radio listening time in the United Kingdom (UK) from 1st quarter 2011 to 3rd quarter 2023, by platform [Graph], RAJAR, October 26, 2023. [Online]. Available: https://www.statista.com/statistics/266348/bbc-radio-distribution-of-radio-listening-time-by-platform-in-the-uk/
