A study on BBC radio listening in the UK between the first quarter of 2011 to the third quarter of 2024, showed that an increasing number of people consumes radio online. In the most recent quarter, digital listening accounted for 63.8 percent of listening time, up from 63.2 percent in the corresponding quarter of 2023.
Distribution of BBC Radio listening time in the United Kingdom (UK) from 1st quarter 2011 to 3rd quarter 2024, by platform
count varied by quarter; overall adult sample was about 141,139 annually
Age group
15 years and older
Special properties
participants in the survey were asked to complete a listening diary for one week***
Supplementary notes
* Time spans of the quarters roughly: Q1: December 31 to March 31 Q2: April 1 to June 23 Q3: June 25 to September 16 Q4: September 17 to December 16 ** The source includes this commentary regarding unspecified listening: "Inevitably, there is a certain amount of unspecified listening because either the respondent is unsure, or it is not always possible for them to know whether the station to which they are listening is being broadcast on analogue or digital, or via which platform. Every effort is made by RAJAR to ensure the instructions given to both interviewers and respondents elicit the highest possible volume of specified analogue/digital stations and platforms." *** Additional information regarding survey methodology is here. **** The sourece adds the following information: "As of Q1 2016 a platform attribution model has been applied to the data which eliminates any “unspecified” listening."
Data from before 2021 comes from previous reports.
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RAJAR. (October 24, 2024). Distribution of BBC Radio listening time in the United Kingdom (UK) from 1st quarter 2011 to 3rd quarter 2024, by platform [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/266348/bbc-radio-distribution-of-radio-listening-time-by-platform-in-the-uk/
RAJAR. "Distribution of BBC Radio listening time in the United Kingdom (UK) from 1st quarter 2011 to 3rd quarter 2024, by platform." Chart. October 24, 2024. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/266348/bbc-radio-distribution-of-radio-listening-time-by-platform-in-the-uk/
RAJAR. (2024). Distribution of BBC Radio listening time in the United Kingdom (UK) from 1st quarter 2011 to 3rd quarter 2024, by platform. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/266348/bbc-radio-distribution-of-radio-listening-time-by-platform-in-the-uk/
RAJAR. "Distribution of Bbc Radio Listening Time in The United Kingdom (Uk) from 1st Quarter 2011 to 3rd Quarter 2024, by Platform." Statista, Statista Inc., 24 Oct 2024, https://www.statista.com/statistics/266348/bbc-radio-distribution-of-radio-listening-time-by-platform-in-the-uk/
RAJAR, Distribution of BBC Radio listening time in the United Kingdom (UK) from 1st quarter 2011 to 3rd quarter 2024, by platform Statista, https://www.statista.com/statistics/266348/bbc-radio-distribution-of-radio-listening-time-by-platform-in-the-uk/ (last visited December 26, 2024)
Distribution of BBC Radio listening time in the United Kingdom (UK) from 1st quarter 2011 to 3rd quarter 2024, by platform [Graph], RAJAR, October 24, 2024. [Online]. Available: https://www.statista.com/statistics/266348/bbc-radio-distribution-of-radio-listening-time-by-platform-in-the-uk/
