The number of available apps in the Google Play Store was most recently placed at 2.43 million apps, after surpassing 1 million apps in July 2013.
Google Play Store
Google Play was originally launched in October 2008 under the name Android Market. As Google’s official app store, it offers its customers a wide range of applications and digital media including music, magazines, books, film, and TV. As of April 2021, the ranking of the top-grossing Android apps worldwide is dominated by mobile games with Coin Master, Garena Free Fire, and PUBG mobile leading the ranking. This hardly comes as a surprise as it is estimated that gaming apps will account for over 70 percent of Google Play app revenues in 2024. As most apps in the Google Play Store are available for free, the company needs to utilize effective business models to secure healthy revenue.
How do apps make money?
Despite the robust gaming app revenues, most gaming apps are free to download and rely on monetization via in-app advertising or in-game purchases of items such as boosters and accessories. A November 2021 survey of mobile app publishers found that video ads were the most popular mobile app monetization model, followed by display ads and in-app purchases. Additionally, monetizing via subscriptions has proven an effective model for several highly popular apps, with subscription revenues hitting 18.3 billion U.S. dollars in revenues in 2021.
Number of available applications in the Google Play Store from December 2009 to December 2023
Google's June 2012 figures were announced at the company's I/O Conference on June 27, 2012. July 2013 data were from Google's Android and Chrome summer announcement in July 2013. In summer 2018, Google removed a large amount of apps from its Google Play platform, mostly due to an updated version of the company’s Developer Policy.
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AppBrain. (January 19, 2024). Number of available applications in the Google Play Store from December 2009 to December 2023 [Graph]. In Statista. Retrieved July 18, 2024, from https://www.statista.com/statistics/266210/number-of-available-applications-in-the-google-play-store/
AppBrain. "Number of available applications in the Google Play Store from December 2009 to December 2023." Chart. January 19, 2024. Statista. Accessed July 18, 2024. https://www.statista.com/statistics/266210/number-of-available-applications-in-the-google-play-store/
AppBrain. (2024). Number of available applications in the Google Play Store from December 2009 to December 2023. Statista. Statista Inc.. Accessed: July 18, 2024. https://www.statista.com/statistics/266210/number-of-available-applications-in-the-google-play-store/
AppBrain. "Number of Available Applications in The Google Play Store from December 2009 to December 2023." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/266210/number-of-available-applications-in-the-google-play-store/
AppBrain, Number of available applications in the Google Play Store from December 2009 to December 2023 Statista, https://www.statista.com/statistics/266210/number-of-available-applications-in-the-google-play-store/ (last visited July 18, 2024)
Number of available applications in the Google Play Store from December 2009 to December 2023 [Graph], AppBrain, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/266210/number-of-available-applications-in-the-google-play-store/