In recent years, online spending via desktop devices during Cyber Monday has skyrocketed in the United States, reaching approximately six billion U.S. dollars in 2020. This figure represents an increase of nearly 30 percent over the previous year. In its 2020 version, Black Friday recorded a desktop spend of about 4.3 billion dollars, whereas Thanksgiving expenditure amounted to some 2.7 billion dollars.
Desktop e-commerce spending on Thanksgiving Day, Black Friday, and Cyber Monday in the United States from 2008 to 2020
(in billion U.S. dollars)
Characteristic
Thanksgiving
Black Friday
Cyber Monday
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excludes auctions and large corporate purchases, excluding mobile
Supplementary notes
Figures for 2020 were calculated by Statista based on the information provided by the source. Data prior to 2019 was taken from previous publications.
Values have been rounded.
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comScore, & Statista. (December 18, 2020). Desktop e-commerce spending on Thanksgiving Day, Black Friday, and Cyber Monday in the United States from 2008 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/266104/online-retail-spending-on-thanksgiving-black-friday-and-cyber-monday/
comScore, und Statista. "Desktop e-commerce spending on Thanksgiving Day, Black Friday, and Cyber Monday in the United States from 2008 to 2020 (in billion U.S. dollars)." Chart. December 18, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/266104/online-retail-spending-on-thanksgiving-black-friday-and-cyber-monday/
comScore, Statista. (2020). Desktop e-commerce spending on Thanksgiving Day, Black Friday, and Cyber Monday in the United States from 2008 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/266104/online-retail-spending-on-thanksgiving-black-friday-and-cyber-monday/
comScore, and Statista. "Desktop E-commerce Spending on Thanksgiving Day, Black Friday, and Cyber Monday in The United States from 2008 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Dec 2020, https://www.statista.com/statistics/266104/online-retail-spending-on-thanksgiving-black-friday-and-cyber-monday/
comScore & Statista, Desktop e-commerce spending on Thanksgiving Day, Black Friday, and Cyber Monday in the United States from 2008 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/266104/online-retail-spending-on-thanksgiving-black-friday-and-cyber-monday/ (last visited July 22, 2024)
Desktop e-commerce spending on Thanksgiving Day, Black Friday, and Cyber Monday in the United States from 2008 to 2020 (in billion U.S. dollars) [Graph], comScore, & Statista, December 18, 2020. [Online]. Available: https://www.statista.com/statistics/266104/online-retail-spending-on-thanksgiving-black-friday-and-cyber-monday/
