Leading U.S. video properties 2025, by reach

Published by Laura Ceci, Apr 10, 2025

In February 2025, Alphabet was the most popular online video property in the United States, having accumulated over 255 million unique video viewers during the measured period. Comcast NBCUniversal ranked second with 224 million video viewers during the measured month.

Most popular online video properties in the United States in February 2025, by audience reach (in millions)

CharacteristicReach in millions
Alphabet 255.28
Comcast NBCUniversal 224.44
Paramount Global 216.87
The Walt Disney Company 184.27
Universal Music Group 151.99
UPROXX Studios 138.58
Studio71 Network 133.5
Fox Corporation 121.06
The Orchard Music 118.12
Rhei 111.32
Hulu 109.68
VEVO 99.1
Amazon 92.59
Showing entries 1 to 13 (15 entries in total)
Created with Highcharts 7.2.2Reach in millions255.28255.28224.44224.44216.87216.87184.27184.27151.99151.99138.58138.58133.5133.5121.06121.06118.12118.12111.32111.32109.68109.6899.199.192.5992.5987.8987.8970.0370.03AlphabetComcast NBCUniversalParamount GlobalThe Walt Disney CompanyUniversal Music GroupUPROXX StudiosStudio71 NetworkFox CorporationThe Orchard MusicRheiHuluVEVOAmazonWarner Bros. DiscoveryMinute Media
020406080100120140160180200220240260280300

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Release date

April 2025

Region

United States

Survey time period

February 2025

Special properties

desktop home and work locations, content videos only (excluding ad videos)

Supplementary notes

A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

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Statistics on " Online video in the United States "

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Overview

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Platform benchmarks

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User engagement

5

Video streaming on-demand

8

Social video & UGC

8

Live streaming

5

Mobile video apps

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Spotlight: online video advertising

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Further related statistics

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