This statistic displays a ranking of criteria for selecting paid search bid management technology according to agency digital marketers in the United Kingdom in 2013. According to Econsultancy, 56 percent of respondents reported that ease of tracking, measurement and reporting was important when selecting a platform.
What factors are important when selecting a paid search bid management technology platform?
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What factors are important when selecting a paid search bid management technology platform?
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* i.e. portfolio or rules-based bidding ** Respondents were supply-side marketers (agencies and consultants). Respondents were allowed to choose up to three answers,
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Econsultancy. (July 30, 2013). What factors are important when selecting a paid search bid management technology platform? [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/265901/criteria-for-selecting-bid-management-technology-in-the-uk/
Econsultancy. "What factors are important when selecting a paid search bid management technology platform?." Chart. July 30, 2013. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/265901/criteria-for-selecting-bid-management-technology-in-the-uk/
Econsultancy. (2013). What factors are important when selecting a paid search bid management technology platform?. Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/265901/criteria-for-selecting-bid-management-technology-in-the-uk/
Econsultancy. "What Factors Are Important When Selecting a Paid Search Bid Management Technology Platform?." Statista, Statista Inc., 30 Jul 2013, https://www.statista.com/statistics/265901/criteria-for-selecting-bid-management-technology-in-the-uk/
Econsultancy, What factors are important when selecting a paid search bid management technology platform? Statista, https://www.statista.com/statistics/265901/criteria-for-selecting-bid-management-technology-in-the-uk/ (last visited February 17, 2025)
What factors are important when selecting a paid search bid management technology platform? [Graph], Econsultancy, July 30, 2013. [Online]. Available: https://www.statista.com/statistics/265901/criteria-for-selecting-bid-management-technology-in-the-uk/
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