This statistic displays a ranking of criteria for selecting paid search bid management technology according to agency digital marketers in the United Kingdom in 2013. According to Econsultancy, 56 percent of respondents reported that ease of tracking, measurement and reporting was important when selecting a platform.
What factors are important when selecting a paid search bid management technology platform?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* i.e. portfolio or rules-based bidding ** Respondents were supply-side marketers (agencies and consultants). Respondents were allowed to choose up to three answers,
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Econsultancy. (July 30, 2013). What factors are important when selecting a paid search bid management technology platform? [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/265901/criteria-for-selecting-bid-management-technology-in-the-uk/
Econsultancy. "What factors are important when selecting a paid search bid management technology platform?." Chart. July 30, 2013. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/265901/criteria-for-selecting-bid-management-technology-in-the-uk/
Econsultancy. (2013). What factors are important when selecting a paid search bid management technology platform?. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/265901/criteria-for-selecting-bid-management-technology-in-the-uk/
Econsultancy. "What Factors Are Important When Selecting a Paid Search Bid Management Technology Platform?." Statista, Statista Inc., 30 Jul 2013, https://www.statista.com/statistics/265901/criteria-for-selecting-bid-management-technology-in-the-uk/
Econsultancy, What factors are important when selecting a paid search bid management technology platform? Statista, https://www.statista.com/statistics/265901/criteria-for-selecting-bid-management-technology-in-the-uk/ (last visited July 05, 2024)
What factors are important when selecting a paid search bid management technology platform? [Graph], Econsultancy, July 30, 2013. [Online]. Available: https://www.statista.com/statistics/265901/criteria-for-selecting-bid-management-technology-in-the-uk/