Criteria for selecting paid search bid management technology in the UK in 2013

Published by Statista Research Department, Jul 30, 2013
This statistic displays a ranking of criteria for selecting paid search bid management technology according to agency digital marketers in the United Kingdom in 2013. According to Econsultancy, 56 percent of respondents reported that ease of tracking, measurement and reporting was important when selecting a platform.

What factors are important when selecting a paid search bid management technology platform?

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Release date

July 2013

Region

United Kingdom

Survey time period

February and March 2013

Number of respondents

n = 171

Special properties

agency marketers**

Method of interview

Online survey

Supplementary notes

* i.e. portfolio or rules-based bidding
** Respondents were supply-side marketers (agencies and consultants).
Respondents were allowed to choose up to three answers,

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