This statistic presents the growth rate in visits to retail sites based in the United States between the third quarter of 2016 and third quarter of 2018, by last-touch channel. According to the findings, the last-touch channel that experienced the highest growth rate between the two periods was social networks. In the third quarter of 2018, social networks had an increase of 110 percent in comparison to the third quarter of 2016.
Growth rate in visits to retail sites based in the United States between the 3rd quarter 2016 and 3rd quarter 2018, by last-touch channel
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Growth rate in visits to retail sites based in the United States between the 3rd quarter 2016 and 3rd quarter 2018, by last-touch channel
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Source stated that the data is based on analysis of aggregated and anonymous data from the Adobe Experience Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud; the analysis is based on a daily revenues model based on analysis of more than 1 trillion visits to US based retail websites.
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eMarketer. (March 13, 2019). Growth rate in visits to retail sites based in the United States between the 3rd quarter 2016 and 3rd quarter 2018, by last-touch channel [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/265813/growth-visits-based-retail-sites-last-touch-channel-usa/
eMarketer. "Growth rate in visits to retail sites based in the United States between the 3rd quarter 2016 and 3rd quarter 2018, by last-touch channel." Chart. March 13, 2019. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/265813/growth-visits-based-retail-sites-last-touch-channel-usa/
eMarketer. (2019). Growth rate in visits to retail sites based in the United States between the 3rd quarter 2016 and 3rd quarter 2018, by last-touch channel. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/265813/growth-visits-based-retail-sites-last-touch-channel-usa/
eMarketer. "Growth Rate in Visits to Retail Sites Based in The United States between The 3rd Quarter 2016 and 3rd Quarter 2018, by Last-touch Channel." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/265813/growth-visits-based-retail-sites-last-touch-channel-usa/
eMarketer, Growth rate in visits to retail sites based in the United States between the 3rd quarter 2016 and 3rd quarter 2018, by last-touch channel Statista, https://www.statista.com/statistics/265813/growth-visits-based-retail-sites-last-touch-channel-usa/ (last visited April 22, 2025)
Growth rate in visits to retail sites based in the United States between the 3rd quarter 2016 and 3rd quarter 2018, by last-touch channel [Graph], eMarketer, March 13, 2019. [Online]. Available: https://www.statista.com/statistics/265813/growth-visits-based-retail-sites-last-touch-channel-usa/
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