In 2024, connected TV programmatic advertising spending in the United States was projected to reach 25.3 billion U.S. dollars. In the same year, total programmatic ad expenditures in the U.S. were expected to stand at 244 billion U.S. dollars.
Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025
(in billion U.S. dollars)
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Spending in billion U.S. dollars
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eMarketer. (September 25, 2023). Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer. "Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)." Chart. September 25, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer. (2023). Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer. "Connected Tv (Ctv) Programmatic Video Advertising Spending in The United States from 2019 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Sep 2023, https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer, Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/ (last visited July 03, 2024)
Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) [Graph], eMarketer, September 25, 2023. [Online]. Available: https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/