In 2024, connected TV programmatic advertising spending in the United States was projected to reach 25.3 billion U.S. dollars. In the same year, total programmatic ad expenditures in the U.S. were expected to stand at 244 billion U.S. dollars.
Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025
(in billion U.S. dollars)
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eMarketer. (September 25, 2023). Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer. "Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)." Chart. September 25, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer. (2023). Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer. "Connected Tv (Ctv) Programmatic Video Advertising Spending in The United States from 2019 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Sep 2023, https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer, Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/ (last visited December 23, 2024)
Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) [Graph], eMarketer, September 25, 2023. [Online]. Available: https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/