Connected TV programmatic ad spend in the U.S. 2019-2025

Published by Statista Research Department, Nov 22, 2024
In 2024, connected TV programmatic advertising spending in the United States was projected to reach 25.3 billion U.S. dollars. In the same year, total programmatic ad expenditures in the U.S. were expected to stand at 244 billion U.S. dollars.

Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)

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Release date

September 2023

Region

United States

Survey time period

2019 to 2022

Supplementary notes

* Forecast.

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Statistics on " Programmatic advertising in the United States "

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Overview

8

Display & video

7

Connected TV

8

Digital out-of-home

8

Marketer insights

8

Further related statistics

19

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Topics

Display advertising in the U.S.Digital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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