This statistic displays the results of a survey of marketers in the United Kingdom regarding the use of content creation outsourcing in 2012. During the survey, 55 percent of respondents reported using only in-house content creation.
Who creates your content?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* The source provided the following information about the respondents: "three-quarters of them [respondents] [are] marketers of whom nearly two-thirds work client-side". The source did not specify the type of survey used.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NewsReach. (December 18, 2012). Who creates your content? [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach. "Who creates your content?." Chart. December 18, 2012. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach. (2012). Who creates your content?. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach. "Who Creates Your Content?." Statista, Statista Inc., 18 Dec 2012, https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach, Who creates your content? Statista, https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/ (last visited July 04, 2024)
Who creates your content? [Graph], NewsReach, December 18, 2012. [Online]. Available: https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/