X/Twitter: usage reach in the United States 2023, by age group

As of September 2023, it was found that 42 percent of adults in the United States aged between 18 and 29 years used X (formerly Twitter). This age group was the microblogging service’s biggest audience in the United States, followed by a 27 percent usage reach among 30 to 49-year-olds. 

X users in the United States

As of the first quarter of 2019, Twitter had 68 million monthly active users in the United States. In the fourth quarter of 2020, the number of monetizable daily active Twitter users in the country amounted to 37 million. As of January 2021, 61.6 percent of U.S. Twitter audiences were male and 38.4 percent were female. According to a February 2019 survey of social media users in the United States, Twitter was the most popular social network for news consumption.

X usage in the United States

Twitter is popular among users looking to catch up and chime in on current and trending topics and live-tweet about events and media. Live-tweeting television series or sporting events is a popular user activity and in 2018, the most popular television series based on average number of Twitter interactions per episode was ABC’s ‘The Bachelor’. In terms of global sporting events, it does not get much bigger than the Olympic Games. During the Winter Olympics in PyeongChang 2018, Twitter accounted for 50 percent of stakeholder posts during the Winter.