Motivation to go to a live music event in the past 12 months in the U.S. 2023

Reasons for attending a live music event in the past 12 months in the United States in 2023

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Statistic: Reasons for attending a live music event in the past 12 months in the United States in 2023
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Release date

October 2023

Region

North America, United States

Survey time period

2023

Number of respondents

4,023 respondents

Supplementary notes

Consumers were asked to select up to three top reasons.

Live music events include concerts and music festivals (e.g. Coachella, CMA Fest).

“Live music event attendees” are defined as adults aged 18+ who attended at least one live music event in the last 12 months.

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