Multitasking share of media usage time in the United Kingdom 2016, by demographic

Published by Statista Research Department, Aug 4, 2016
This statistic displays the share of media usage time spent on simultaneous media usage among various age demographics in the United Kingdom (UK) in 2016. Simultaneous media consumption was highest among those aged 16 to 24, accounting for 33 percent of media time.

Proportion of media and communications time that is simultaneous in the United Kingdom (UK) in 2016, by age

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Release date

August 2016

Region

United Kingdom

Survey time period

March to April 2016

Number of respondents

1512*

Age group

16 years and older

Special properties

All activity records

Supplementary notes

* All activity records forAdults 16+ (1512), 16-24 (129), 25-34 (189), 35-44 (282), 45-54 (299), 55-64 (259), 65+ (354)

Adult participants recorded all their media behaviour in a paper diary for seven days, and these data were captured on a daily basis online or by telephone.

Simultaneous media consumption is defined by the source as media consumed while doing another media activity at the same time, e.g. texting and watching television.

Solus media consumption is defined by the source as media consumed while doing no other media activity.

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