With 8.4 billion British pounds, paid search was the digital ad format with the highest advertising spending in the United Kingdom (UK) in 2020. Display (social and non-social) ranked second with 6.3 billion, followed by classifieds under a billion. In total, digital ad spend in the country stood at 16.5 billion British pounds.
Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format
(in million GBP)
Figures for 2019 and 2020 calculated by Statista based on data provided by the source. Figures preceding 2019 were retrieved from earlier publications. Figures have been rounded.
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Statista. (April 21, 2021). Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
Statista. "Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP)." Chart. April 21, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
Statista. (2021). Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
Statista. "Digital Advertising Expenditure in The United Kingdom (Uk) from 2008 to 2020, by Format (in Million Gbp)." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
Statista, Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP) Statista, https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/ (last visited December 22, 2024)
Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP) [Graph], Statista, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
