With 8.4 billion British pounds, paid search was the digital ad format with the highest advertising spending in the United Kingdom (UK) in 2020. Display (social and non-social) ranked second with 6.3 billion, followed by classifieds under a billion. In total, digital ad spend in the country stood at 16.5 billion British pounds.
Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format
(in million GBP)
Characteristic
Search
Social display
Display
Classified
Other
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Statista. (April 21, 2021). Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
Statista. "Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP)." Chart. April 21, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
Statista. (2021). Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
Statista. "Digital Advertising Expenditure in The United Kingdom (Uk) from 2008 to 2020, by Format (in Million Gbp)." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
Statista, Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP) Statista, https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/ (last visited July 22, 2024)
Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP) [Graph], Statista, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/