During a November 2022 survey carried out among professionals involved in content marketing, 18 percent stated that they used social media posts as a part of their content marketing strategy; 13 percent named videos in the same context. The 2022 digital video ad spending in the U.S. was estimated at 67 billion U.S. dollars.
Types of content used in marketing worldwide as of November 2022
The respondents were derived across various roles, industries, company types and geographic location. B2B technology companies comprised 32.5 percent of respondents, while B2C ones - 41.1 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Parse.ly. (February 15, 2022). Types of content used in marketing worldwide as of November 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/265269/types-of-content-marketing-used-in-the-us/
Parse.ly. "Types of content used in marketing worldwide as of November 2022." Chart. February 15, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/265269/types-of-content-marketing-used-in-the-us/
Parse.ly. (2022). Types of content used in marketing worldwide as of November 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/265269/types-of-content-marketing-used-in-the-us/
Parse.ly. "Types of Content Used in Marketing Worldwide as of November 2022." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/265269/types-of-content-marketing-used-in-the-us/
Parse.ly, Types of content used in marketing worldwide as of November 2022 Statista, https://www.statista.com/statistics/265269/types-of-content-marketing-used-in-the-us/ (last visited December 21, 2024)
Types of content used in marketing worldwide as of November 2022 [Graph], Parse.ly, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/265269/types-of-content-marketing-used-in-the-us/