Ad spend of selected beer manufacturers in the U.S. 2022

In 2022, Constellation Brands was the top advertising spender among beer manufacturers in the United States. The company, which produces beers like Modelo Especial and Corona Extra, spent just over 371 million U.S. dollars to promote its brands. Anheuser Busch followed, with an investment of 335 billion dollars in measured media.

Anheuser-Busch InBev: a major beer advertiser in the United States

Based in Belgium, Anheuser-Busch InBev, also known as AB InBev, is a drink and brewing company that produces brands such as Budweiser, Bud Light, and Michelob Ultra. The company dominates one of the most appealing events for advertisers in the United States, the Super Bowl. As of January 2021, AB InBev's Budweiser brand stood as the largest advertiser in the competition's history. Budweiser's commercials - which often included its mascots, the Clydesdales - have been aired in the Super Bowl since the competition's first edition in 1967.

Most valuable beer brand

Brand value is a term marketers use to describe the worth of a brand. In 2021, the highest-valued beer brand worldwide was Budweiser. The company's brand value amounted to over 16 billion U.S. dollars. Its competitor, Heineken, followed with a brand value of nearly 13 billion dollars.