In 2022, Constellation Brands was the top advertising spender among beer manufacturers in the United States. The company, which produces beers like Modelo Especial and Corona Extra, spent just over 371 million U.S. dollars to promote its brands. Anheuser Busch followed, with an investment of 335 billion dollars in measured media.
Anheuser-Busch InBev: a major beer advertiser in the United States
Based in Belgium, Anheuser-Busch InBev, also known as AB InBev, is a drink and brewing company that produces brands such as Budweiser, Bud Light, and Michelob Ultra. The company dominates one of the most appealing events for advertisers in the United States, the Super Bowl. As of January 2021, AB InBev's Budweiser brand stood as the largest advertiser in the competition's history. Budweiser's commercials - which often included its mascots, the Clydesdales - have been aired in the Super Bowl since the competition's first edition in 1967.
Most valuable beer brand
Brand value is a term marketers use to describe the worth of a brand. In 2021, the highest-valued beer brand worldwide was Budweiser. The company's brand value amounted to over 16 billion U.S. dollars. Its competitor, Heineken, followed with a brand value of nearly 13 billion dollars.
Advertising spending of selected beer manufacturers in the United States in 2022
(in million U.S. dollars)
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Spending in million U.S. dollars
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The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
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Advertising Age. (June 26, 2023). Advertising spending of selected beer manufacturers in the United States in 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/264998/ad-spend-of-selected-beer-manufacturers-in-the-us/
Advertising Age. "Advertising spending of selected beer manufacturers in the United States in 2022 (in million U.S. dollars)." Chart. June 26, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/264998/ad-spend-of-selected-beer-manufacturers-in-the-us/
Advertising Age. (2023). Advertising spending of selected beer manufacturers in the United States in 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/264998/ad-spend-of-selected-beer-manufacturers-in-the-us/
Advertising Age. "Advertising Spending of Selected Beer Manufacturers in The United States in 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/264998/ad-spend-of-selected-beer-manufacturers-in-the-us/
Advertising Age, Advertising spending of selected beer manufacturers in the United States in 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/264998/ad-spend-of-selected-beer-manufacturers-in-the-us/ (last visited August 25, 2024)
Advertising spending of selected beer manufacturers in the United States in 2022 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/264998/ad-spend-of-selected-beer-manufacturers-in-the-us/