As of September 2022, the mobile app of social media giant Facebook saw the highest average revenue per user (ARPU) worldwide, with users generating approximately 40.5 U.S. dollars on the platform. Twitter ranked second, with users generating approximately 24.7 U.S. dollars on average, while Instagram ranked third with an ARPU of around 22.43 U.S. dollars as of the examined period.
Average revenue per user (ARPU) of social media apps worldwide as of 2022
(in U.S. dollars)
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Average revenue per user (ARPU) of social media apps worldwide as of 2022
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Sortlist. (September 30, 2022). Average revenue per user (ARPU) of social media apps worldwide as of 2022 (in U.S. dollars) [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/1371738/social-media-apps-arpu-global/
Sortlist. "Average revenue per user (ARPU) of social media apps worldwide as of 2022 (in U.S. dollars)." Chart. September 30, 2022. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/1371738/social-media-apps-arpu-global/
Sortlist. (2022). Average revenue per user (ARPU) of social media apps worldwide as of 2022 (in U.S. dollars). Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/1371738/social-media-apps-arpu-global/
Sortlist. "Average Revenue per User (Arpu) of Social Media Apps Worldwide as of 2022 (in U.S. Dollars)." Statista, Statista Inc., 30 Sep 2022, https://www.statista.com/statistics/1371738/social-media-apps-arpu-global/
Sortlist, Average revenue per user (ARPU) of social media apps worldwide as of 2022 (in U.S. dollars) Statista, https://www.statista.com/statistics/1371738/social-media-apps-arpu-global/ (last visited February 13, 2025)
Average revenue per user (ARPU) of social media apps worldwide as of 2022 (in U.S. dollars) [Graph], Sortlist, September 30, 2022. [Online]. Available: https://www.statista.com/statistics/1371738/social-media-apps-arpu-global/
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