In 2023, the Chinese e-commerce Alibaba.com saw a 56 decrease in brand value, the highest brand value loss worldwide. It was followed by the Chinese B2C e-commerce platform Tmall, which lost 44 percent of its brand value.
Brands with the highest brand value loss worldwide in 2023
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Brand Finance. (January 25, 2023). Brands with the highest brand value loss worldwide in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
Brand Finance. "Brands with the highest brand value loss worldwide in 2023." Chart. January 25, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
Brand Finance. (2023). Brands with the highest brand value loss worldwide in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
Brand Finance. "Brands with The Highest Brand Value Loss Worldwide in 2023." Statista, Statista Inc., 25 Jan 2023, https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
Brand Finance, Brands with the highest brand value loss worldwide in 2023 Statista, https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/ (last visited December 21, 2024)
Brands with the highest brand value loss worldwide in 2023 [Graph], Brand Finance, January 25, 2023. [Online]. Available: https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
