In 2023, the Chinese e-commerce Alibaba.com saw a 56 decrease in brand value, the highest brand value loss worldwide. It was followed by the Chinese B2C e-commerce platform Tmall, which lost 44 percent of its brand value.
Brands with the highest brand value loss worldwide in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brand Finance. (January 25, 2023). Brands with the highest brand value loss worldwide in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
Brand Finance. "Brands with the highest brand value loss worldwide in 2023." Chart. January 25, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
Brand Finance. (2023). Brands with the highest brand value loss worldwide in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
Brand Finance. "Brands with The Highest Brand Value Loss Worldwide in 2023." Statista, Statista Inc., 25 Jan 2023, https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
Brand Finance, Brands with the highest brand value loss worldwide in 2023 Statista, https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/ (last visited December 23, 2024)
Brands with the highest brand value loss worldwide in 2023 [Graph], Brand Finance, January 25, 2023. [Online]. Available: https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
