Tools used for data-driven marketing worldwide 2020

Published by
Christopher Ross
,
Jul 8, 2025
During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic,
**
percent stated that they used a customer data platform with agency license and execution;
**
percent said they did not used a CDP at all.
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Tools and techniques used for data-driven marketing worldwide as of 1st quarter 2020

CharacteristicClient license & executionClient license & agency executionAgency license & executionNot used at allDo not know
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Showing entries 1 to 9 (9 entries in total)
Statistic: Tools and techniques used for data-driven marketing worldwide as of 1st quarter 2020

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Release date

August 2020

Region

Worldwide

Survey time period

Q4 2019 and Q1 2020

Number of respondents

48 respondents

Special properties

among marketers with global responsibility for media and programmatic

Supplementary notes

Original question: "Which of the following tools and techniques do you use?"

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Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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