This graph displays the approval of data-driven marketing efforts by marketing professionals worldwide as of June 2013. According to a survey carried out by BlueKai, an overwhelming share - over 60 percent- of those asked, strongly agree that data is very important to their marketing efforts; in contrast, less than ten percent of the respondents believe data is not important to the targeting and segmentation of their marketing efforts.
Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013
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BlueKai, & eMarketer. (August 6, 2013). Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/264141/support-of-data-driven-marketing-worldwide/
BlueKai, und eMarketer. "Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013." Chart. August 6, 2013. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/264141/support-of-data-driven-marketing-worldwide/
BlueKai, eMarketer. (2013). Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/264141/support-of-data-driven-marketing-worldwide/
BlueKai, and eMarketer. "Marketers Who Believed Data Was Important for Segmentation and Targeting of Marketing Efforts as of June 2013." Statista, Statista Inc., 6 Aug 2013, https://www.statista.com/statistics/264141/support-of-data-driven-marketing-worldwide/
BlueKai & eMarketer, Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013 Statista, https://www.statista.com/statistics/264141/support-of-data-driven-marketing-worldwide/ (last visited July 22, 2024)
Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013 [Graph], BlueKai, & eMarketer, August 6, 2013. [Online]. Available: https://www.statista.com/statistics/264141/support-of-data-driven-marketing-worldwide/
