Rural-urban gap in mobile internet access in LMICs 2019, by region

The ‘rural-urban gap’ refers to how much less likely a person living in a rural area is to use mobile internet than a person living in an urban area. It is calculated as 1-(mobile internet adoption in rural areas/mobile internet adoption in urban areas). Data was sourced from the GSMA Intelligence Consumers in Focus Survey and Gallup World Poll (for countries not included in the former). There are differences between the two questions used for the analysis. The GSMA Intelligence Consumers in Focus Survey refers to individuals that have used the internet on a mobile phone at least once in the last three months. The Gallup World Poll survey refers to individuals that have access to the internet in any way, whether on a mobile phone, computer or some other device. The survey questions are therefore not wholly comparable. However, data for countries covered in both surveys have a high correlation (0.8) and the 28 countries included in the GSMA Intelligence Consumers in Focus Survey represent 75% of the total adult population of all LMICs.