Methods used for e-mail and mobile marketing integration in the U.S. in 2012 and 2013

Published by Statista Research Department, Jun 17, 2013
This statistic presents data on the methods used for e-mail and mobile marketing programs integration in the United States in 2012 and 2013. In 2013, more than 62 percent of respondents stated they used mobile-optimized templates, up from 22 percent a year earlier.

How have you integrated e-mail and mobile marketing?

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Source

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Release date

June 2013

Region

United States

Survey time period

2012: April 11 to 23, 2012; 2013: May 20 to 31, 2013

Number of respondents

2012: n = 802; 2013: n = 745 business executives/leaders

Method of interview

Online survey

Supplementary notes

Figures for 2012 come from StrongMail's Mobile Marketing Survey 2012.
Multiple answers were allowed.
Figure for 'capture e-mail address via inbound SMS' for 2012 in not available.

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