This statistic shows data on what motivated UK online news subscribers to first purchase and also keep their news subscription service, as of February 2014. During the survey, some 55 percent of respondents reported staying with their online news subscription service because it offered a broad range of news coverage.
What were the three most important factors in taking/keeping an online news subscription in the first place?*
Characteristic
Signing up
Staying
Broad range of news coverage
45%
55%
Enables access wherever and whenever I want
43%
32%
A brand I prefer for news
35%
44%
Quality of specific columnists, writers and journalists
31%
36%
Access to special offers/subcribers' club
17%
17%
No other way to access valued content
16%
11%
Quality of specific area (eg sport, arts, technology, business)
All who have paid to access online news in the past year
Method of interview
Online survey
Supplementary notes
During the survey, this question was posed as follows: "You said you have a subscription with at least one news provider, what were the three most important factors in taking/keeping an online news subscription in the first place (choose up to three)?"
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Reuters Institute for the Study of Journalism. (June 11, 2014). What were the three most important factors in taking/keeping an online news subscription in the first place?* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/262990/motivation-to-pay-for-digital-news-in-the-future-in-the-uk/
Reuters Institute for the Study of Journalism. "What were the three most important factors in taking/keeping an online news subscription in the first place?*." Chart. June 11, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/262990/motivation-to-pay-for-digital-news-in-the-future-in-the-uk/
Reuters Institute for the Study of Journalism. (2014). What were the three most important factors in taking/keeping an online news subscription in the first place?*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/262990/motivation-to-pay-for-digital-news-in-the-future-in-the-uk/
Reuters Institute for the Study of Journalism. "What Were The Three Most Important Factors in Taking/Keeping An Online News Subscription in The First Place?*." Statista, Statista Inc., 11 Jun 2014, https://www.statista.com/statistics/262990/motivation-to-pay-for-digital-news-in-the-future-in-the-uk/
Reuters Institute for the Study of Journalism, What were the three most important factors in taking/keeping an online news subscription in the first place?* Statista, https://www.statista.com/statistics/262990/motivation-to-pay-for-digital-news-in-the-future-in-the-uk/ (last visited December 22, 2024)
What were the three most important factors in taking/keeping an online news subscription in the first place?* [Graph], Reuters Institute for the Study of Journalism, June 11, 2014. [Online]. Available: https://www.statista.com/statistics/262990/motivation-to-pay-for-digital-news-in-the-future-in-the-uk/
