Motivation to pay for digital news in the United Kingdom (UK) 2014

What were the three most important factors in taking/keeping an online news subscription in the first place?*

CharacteristicSigning upStaying
Broad range of news coverage 45% 55%
Enables access wherever and whenever I want 43% 32%
A brand I prefer for news 35% 44%
Quality of specific columnists, writers and journalists 31% 36%
Access to special offers/subcribers' club 17% 17%
No other way to access valued content 16% 11%
Quality of specific area (eg sport, arts, technology, business) 10% 18%
Other 11% 4%
Created with Highcharts 7.2.2Share of respondents55%55%32%32%44%44%36%36%17%17%11%11%18%18%4%4%45%45%43%43%35%35%31%31%17%17%16%16%10%10%11%11%Signing upStayingBroad range of news coverageEnables access wherever and whenever I wantA brand I prefer for newsQuality of specific columnists, writers and journalistsAccess to special offers/subcribers' clubNo other way to access valued contentQuality of specific area (eg sport, arts, technology, business)Other
0%5%10%15%20%25%30%35%40%45%50%55%60%65%
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Source

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Release date

June 2014

Region

United Kingdom

Survey time period

January and February 2014

Number of respondents

UK = 139; all who subscribe = 93

Age group

18 years and older

Special properties

All who have paid to access online news in the past year

Method of interview

Online survey

Supplementary notes

During the survey, this question was posed as follows: "You said you have a subscription with at least one news provider, what were the three most important factors in taking/keeping an online news subscription in the first place (choose up to three)?"

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