Canada: social network reach 2024, by province
As of March 2024, Facebook was the most used social network across all Canadian provinces, with online users from Prince Edward Island and Newfoundland and Labrador being the most likely to report using the social platform. The Manitoba region had the highest share of Instagram users, with 52 percent of respondents accessing the platform. Facebook Messenger was also popular throughout all provinces. In addition, YouTube was most popular in British Columbia and Alberta, with 55 percent and 59 percent of respondents using the platform in each province.