Brand appeal: leading smartphone brands 2012-2013, by social media conversations

This statistic illustrates the share of launch-day conversations based around brand-appeal of top smartphone models. According to data provided by the source, more than 40 percent of the conversation on the iPhone 5 launch day revolved around the brand's appeal. For both the BlackBerry Z10 and the Lumia 920 launch events, 41 percent of the conversation was based around the brands' appeal. During the Galaxy S4 launch day, only 20 percent of the conversations held were about the appeal of the brand.