TV advertising spending in the UK 2011-2023
In 2023, television advertising revenue including broadcaster video on demand (BVOD) was worth approximately 4.9 billion British pounds in the United Kingdom (UK). 2023 followed the general trend of negative growth visible since 2017; the growth recorded in 2021 was a reaction of advertisers to the disappearance of corona-related constraints.
Ad industry has recovered from COVID-19 shock
The impact of the pandemic was clearly visible in advertising revenues of most media still in 2021. By 2022, most ad channels had recovered and the growth rates went back to their pre-COVID-19 trajectories. In 2023, cinema is expeced to be the fastest growing traditional ad medium in the UK, whereas among digital formats, digital out-of-home is projected to record the highest growth rate.
Advertising agencies
Advertising agencies are in charge of taking an aim or idea of a client and creating a campaign. With the growth in digital advertising spending and multi-platform campaigns, advertising agencies have had to evolve very quickly with the times. Market data show that Manning Gottlieb OMD (part of the Omnicom Media Group), was the leading agency in the UK in 2021, with new business value of 546 million U.S. dollars.
Ad industry has recovered from COVID-19 shock
The impact of the pandemic was clearly visible in advertising revenues of most media still in 2021. By 2022, most ad channels had recovered and the growth rates went back to their pre-COVID-19 trajectories. In 2023, cinema is expeced to be the fastest growing traditional ad medium in the UK, whereas among digital formats, digital out-of-home is projected to record the highest growth rate.
Advertising agencies
Advertising agencies are in charge of taking an aim or idea of a client and creating a campaign. With the growth in digital advertising spending and multi-platform campaigns, advertising agencies have had to evolve very quickly with the times. Market data show that Manning Gottlieb OMD (part of the Omnicom Media Group), was the leading agency in the UK in 2021, with new business value of 546 million U.S. dollars.
