This statistic shows the news brand penetration by device in the United Kingdom. When the survey took place in early-2013, eight percent of respondents indicated that they consumed news from Yahoo on mobile devices.
Selected news brand penetration in the United Kingdom (UK) as of February 2013, by device
base: computer: n = 1,394; smartphone: n = 612; tablet: n = 340.
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
The source provided the following information regarding the data: "The results will under-represent the consumption habits of people who are not online (typically older, less affluent, and with limited formal education)."
During the survey this question was posed as follows: "You say you access news via a computer, smarthphone, tablet, when sing that device which of the following news sources have you used in the last week?" Multiple answers were allowed during the survey.
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Reuters Institute for the Study of Journalism. (June 20, 2013). Selected news brand penetration in the United Kingdom (UK) as of February 2013, by device [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/262561/selected-news-brand-penetration-in-the-uk-by-device/
Reuters Institute for the Study of Journalism. "Selected news brand penetration in the United Kingdom (UK) as of February 2013, by device ." Chart. June 20, 2013. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/262561/selected-news-brand-penetration-in-the-uk-by-device/
Reuters Institute for the Study of Journalism. (2013). Selected news brand penetration in the United Kingdom (UK) as of February 2013, by device . Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/262561/selected-news-brand-penetration-in-the-uk-by-device/
Reuters Institute for the Study of Journalism. "Selected News Brand Penetration in The United Kingdom (Uk) as of February 2013, by Device ." Statista, Statista Inc., 20 Jun 2013, https://www.statista.com/statistics/262561/selected-news-brand-penetration-in-the-uk-by-device/
Reuters Institute for the Study of Journalism, Selected news brand penetration in the United Kingdom (UK) as of February 2013, by device Statista, https://www.statista.com/statistics/262561/selected-news-brand-penetration-in-the-uk-by-device/ (last visited December 03, 2024)
Selected news brand penetration in the United Kingdom (UK) as of February 2013, by device [Graph], Reuters Institute for the Study of Journalism, June 20, 2013. [Online]. Available: https://www.statista.com/statistics/262561/selected-news-brand-penetration-in-the-uk-by-device/
