Leading offline news brands in the UK in 2024

Published by
Amy Watson,
Nov 8, 2024

Consumers from the United Kingdom were most likely to turn to the BBC for news, with 48 percent of respondents in a survey from February 2024 stating that they accessed it for news and information. ITV and Sky News were other leading offline news brands in early 2024, with penetration of 24 percent and 16 percent respectively.

Leading offline news brands in the United Kingdom as of February 2024

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Release date

June 2024

Region

United Kingdom

Survey time period

January to February, 2024

Number of respondents

2,107 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on " News media in the United Kingdom (UK) "

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Other statistics that may interest you News media in the United Kingdom (UK)

Brands and providers

6

News platform engagement

7

Consumer behavior

6

Ad spending

4

Further related statistics

19

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Statistics

Topics

News in EuropeNews in the UKNewspapers in EuropeFake news in EuropeFake news in France
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Access limited to Free Statistics. Premium Statistics are not included.
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