This statistic presents the results of an online survey conducted by the NPD Group in 2011. American adults were asked about their food items usually enjoyed for breakfast. The results revealed that hot cereal is part of 8 percent of all morning food occasions.
Share of leading breakfast food items in the United States in 2011
These findings are part of NPD’s Morning MealScape 2011 study. Participants reported on yesterday’s consumption behavior from the time they got up until 11:00 a.m. The percentage shares do not add up to 100 percent because only the leading food items are displayed.
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NPD Group. (October 11, 2011). Share of leading breakfast food items in the United States in 2011 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/262493/leading-us-breakfast-food-items-2011/
NPD Group. "Share of leading breakfast food items in the United States in 2011." Chart. October 11, 2011. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/262493/leading-us-breakfast-food-items-2011/
NPD Group. (2011). Share of leading breakfast food items in the United States in 2011. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/262493/leading-us-breakfast-food-items-2011/
NPD Group. "Share of Leading Breakfast Food Items in The United States in 2011." Statista, Statista Inc., 11 Oct 2011, https://www.statista.com/statistics/262493/leading-us-breakfast-food-items-2011/
NPD Group, Share of leading breakfast food items in the United States in 2011 Statista, https://www.statista.com/statistics/262493/leading-us-breakfast-food-items-2011/ (last visited November 21, 2024)
Share of leading breakfast food items in the United States in 2011 [Graph], NPD Group, October 11, 2011. [Online]. Available: https://www.statista.com/statistics/262493/leading-us-breakfast-food-items-2011/
