According to recent market data, TV advertising spending in the United Kingdom amounted to 4.9 billion British pounds in 2023, out of which BVOD advertising took up 979.6 million British pounds. At the same time cinema advertising spend decreased to 219.9 million pounds in 2023, from 229.5 million recorded in 2022.
Advertising expenditure in the United Kingdom (UK) in 2022 and 2023, by medium
(in million GBP)
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Advertising expenditure in the United Kingdom (UK) in 2022 and 2023, by medium
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* Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting. Online radio is display advertising on broadcaster's websites.
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WARC. (April 25, 2024). Advertising expenditure in the United Kingdom (UK) in 2022 and 2023, by medium (in million GBP) [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
WARC. "Advertising expenditure in the United Kingdom (UK) in 2022 and 2023, by medium (in million GBP)." Chart. April 25, 2024. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
WARC. (2024). Advertising expenditure in the United Kingdom (UK) in 2022 and 2023, by medium (in million GBP). Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
WARC. "Advertising Expenditure in The United Kingdom (Uk) in 2022 and 2023, by Medium (in Million Gbp)." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
WARC, Advertising expenditure in the United Kingdom (UK) in 2022 and 2023, by medium (in million GBP) Statista, https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/ (last visited February 20, 2025)
Advertising expenditure in the United Kingdom (UK) in 2022 and 2023, by medium (in million GBP) [Graph], WARC, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/262492/advertising-spending-in-the-uk-by-media/
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