Average price of paid Android and iOS apps 2018

Published by Laura Ceci, Aug 25, 2023
This statistic gives information on the average app price of paid apps in the Apple App Store and Google Play as of the first quarter of 2018. As of the measured period, the average price for a paid app in the Apple App Store was 4.37 U.S. dollars.

Average price of paid apps in the Apple App Store and Google Play as of 1st quarter 2018 (in U.S. dollars)

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Release date

April 2018

Region

Worldwide

Survey time period

Q1 2018

Special properties

paid apps only

Supplementary notes

Note that for computing the average and the median, only apps with a price > 0 are considered.
Further, it can be noted that the average price is much higher than the median price. This is because there are some apps with a particularly high price (up to $1,000) which influence the average heavily.

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