Digital news purchases worldwide 2024

Share of consumers who paid for online news content in selected countries worldwide in the last year in 2023 and 2024

Characteristic20232024
Norway 39% 40%
Sweden 33% 31%
Australia 22% 21%
Finland 21% 20%
United States 21% 22%
Denmark 19% 17%
Switzerland 17% 17%
Netherlands 17% 15%
Belgium 15% 15%
Ireland 15% 17%
Poland 14% 14%
Austria 14% 14%
Spain 13% 12%
Created with Highcharts 7.2.2Share of respondents40%40%31%31%21%21%20%20%22%22%17%17%17%17%15%15%15%15%17%17%14%14%14%14%12%12%10%10%11%11%13%13%12%12%15%15%9%9%8%8%17%17%39%39%33%33%22%22%21%21%21%21%19%19%17%17%17%17%15%15%15%15%14%14%14%14%13%13%12%12%11%11%11%11%11%11%11%11%9%9%9%9%17%17%20232024NorwaySwedenAustraliaFinlandUnited StatesDenmarkSwitzerlandNetherlandsBelgiumIrelandPolandAustriaSpainItalyFranceGermanyPortugalCanadaJapanUnited KingdomAverage across all countries
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%
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Sources

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Release date

June 2024

Region

Worldwide

Survey time period

2023 and 2024

Number of respondents

2,000*

Special properties

includes payment via a subscription, donation, one-off payment, or donation

Method of interview

Online survey

Supplementary notes

*Sample size was approximately 2,000 per market.

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Other statistics that may interest you News consumption worldwide

Overview

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Social media news consumption

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Paying for news

5

Trust and accuracy

3

News avoidance

4

Further related statistics

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