Through a survey conducted in Jan/Feb 2012 respondents who owned both a tablet and a laptop were asked which device was more important to them. The responses have been broken down by generation. As can be seen in the graph, older generations tended to favor tablets at a greater rate than younger ones. On the other hand 92 percent of trailing millenials (aged 18 to 22) tended towards laptops over tablets.
Consumer preference for tablets vs laptops in the United States in 2012, by generation/age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (March 31, 2012). Consumer preference for tablets vs laptops in the United States in 2012, by generation/age group [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/262250/preference-of-tablets-over-laptops-across-generations-us/
Deloitte. "Consumer preference for tablets vs laptops in the United States in 2012, by generation/age group." Chart. March 31, 2012. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/262250/preference-of-tablets-over-laptops-across-generations-us/
Deloitte. (2012). Consumer preference for tablets vs laptops in the United States in 2012, by generation/age group. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/262250/preference-of-tablets-over-laptops-across-generations-us/
Deloitte. "Consumer Preference for Tablets Vs Laptops in The United States in 2012, by Generation/Age Group." Statista, Statista Inc., 31 Mar 2012, https://www.statista.com/statistics/262250/preference-of-tablets-over-laptops-across-generations-us/
Deloitte, Consumer preference for tablets vs laptops in the United States in 2012, by generation/age group Statista, https://www.statista.com/statistics/262250/preference-of-tablets-over-laptops-across-generations-us/ (last visited November 04, 2024)
Consumer preference for tablets vs laptops in the United States in 2012, by generation/age group [Graph], Deloitte, March 31, 2012. [Online]. Available: https://www.statista.com/statistics/262250/preference-of-tablets-over-laptops-across-generations-us/