Share of mobile operating systems Indonesia 2021-2024

As of September 2024, Android held a share of over 87 percent of the mobile operating system market in Indonesia. Over the past decade, Google has kept its leading market position. 

Mobile phone market in Indonesia

Indonesia booked as one of the fastest growth of the global top-ten smartphone markets worldwide. While ranked as the fourth-largest market in the world, Indonesia offers potential for growth because of a young population and increasing mobile internet penetration. Additionally, stabilization of the Indonesian rupiah against the U.S. dollar strengthened overseas vendors' investment confidence in the country.

Major mobile phone brands

Smartphone giants Oppo, Samsung, and Xiaomi dominate the current market. Both Oppo and Samsung retain the largest market share, at over 35 percent combined. While these brands continuously offer a diverse range of smartphone models with advanced technologies, the adoption of 5G devices lags behind 4G due to limited 5G connectivity in the country. This may lead to cautious approach on 5G investments, but it is expected that 5G phone adoption will slowly increase along with the infrastructure development.