In 2023, digital advertising's share in Mexico's total ad spending stood at 59.2 percent. That was the first decline in the 2020s – in 2022, the share reached 60 percent.
Digital advertising as a percentage of the total ad spending in Mexico from 2019 to 2023
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IAB México, & Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas. (September 13, 2024). Digital advertising as a percentage of the total ad spending in Mexico from 2019 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/262183/mexico-digital-ad-spend-share/
IAB México, und Consejo de Investigación de Medios (México), und Alianza por el Valor Estratégico de las Marcas. "Digital advertising as a percentage of the total ad spending in Mexico from 2019 to 2023." Chart. September 13, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/262183/mexico-digital-ad-spend-share/
IAB México, Consejo de Investigación de Medios (México), Alianza por el Valor Estratégico de las Marcas. (2024). Digital advertising as a percentage of the total ad spending in Mexico from 2019 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/262183/mexico-digital-ad-spend-share/
IAB México, and Consejo de Investigación de Medios (México), and Alianza por el Valor Estratégico de las Marcas. "Digital Advertising as a Percentage of The Total Ad Spending in Mexico from 2019 to 2023." Statista, Statista Inc., 13 Sep 2024, https://www.statista.com/statistics/262183/mexico-digital-ad-spend-share/
IAB México & Consejo de Investigación de Medios (México) & Alianza por el Valor Estratégico de las Marcas, Digital advertising as a percentage of the total ad spending in Mexico from 2019 to 2023 Statista, https://www.statista.com/statistics/262183/mexico-digital-ad-spend-share/ (last visited December 21, 2024)
Digital advertising as a percentage of the total ad spending in Mexico from 2019 to 2023 [Graph], IAB México, & Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas, September 13, 2024. [Online]. Available: https://www.statista.com/statistics/262183/mexico-digital-ad-spend-share/
