As of June 2024, iOS had around 45.5 percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly 54 percent of the market. The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years. It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.
Market share held by mobile operating systems in the United Kingdom (UK) from December 2011 to June 2024
StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide. The date of release is the date of access.
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StatCounter. (August 8, 2024). Market share held by mobile operating systems in the United Kingdom (UK) from December 2011 to June 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/262179/market-share-held-by-mobile-operating-systems-in-the-united-kingdom/
StatCounter. "Market share held by mobile operating systems in the United Kingdom (UK) from December 2011 to June 2024." Chart. August 8, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/262179/market-share-held-by-mobile-operating-systems-in-the-united-kingdom/
StatCounter. (2024). Market share held by mobile operating systems in the United Kingdom (UK) from December 2011 to June 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/262179/market-share-held-by-mobile-operating-systems-in-the-united-kingdom/
StatCounter. "Market Share Held by Mobile Operating Systems in The United Kingdom (Uk) from December 2011 to June 2024." Statista, Statista Inc., 8 Aug 2024, https://www.statista.com/statistics/262179/market-share-held-by-mobile-operating-systems-in-the-united-kingdom/
StatCounter, Market share held by mobile operating systems in the United Kingdom (UK) from December 2011 to June 2024 Statista, https://www.statista.com/statistics/262179/market-share-held-by-mobile-operating-systems-in-the-united-kingdom/ (last visited December 23, 2024)
Market share held by mobile operating systems in the United Kingdom (UK) from December 2011 to June 2024 [Graph], StatCounter, August 8, 2024. [Online]. Available: https://www.statista.com/statistics/262179/market-share-held-by-mobile-operating-systems-in-the-united-kingdom/