Mobile OS market share in the United Kingdom (UK) 2011-2024
Published by
As of June 2024, iOS had around 45.5 percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly 54 percent of the market.
The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.
It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.
