This timeline shows the advertising expenditure of Procter & Gamble worldwide from 2011 to 2024. In 2024, Procter & Gamble spent about 9.6 billion U.S. dollars on advertising. This included television, print, radio, digital, as well as in-store advertising.
Procter & Gamble, founded in 1837 by William Procter and James Gamble, is an American consumer goods company. Its headquarters are in Cincinnati, Ohio. The company's products include foods, beverages, cleaning agents, and personal care products.
Advertising expenditure of Procter & Gamble worldwide from 2011 to 2024
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Procter & Gamble. (August 5, 2024). Advertising expenditure of Procter & Gamble worldwide from 2011 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/262022/advertising-expenditure-of-procter-und-gamble-worldwide/
Procter & Gamble. "Advertising expenditure of Procter & Gamble worldwide from 2011 to 2024 (in billion U.S. dollars)." Chart. August 5, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/262022/advertising-expenditure-of-procter-und-gamble-worldwide/
Procter & Gamble. (2024). Advertising expenditure of Procter & Gamble worldwide from 2011 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/262022/advertising-expenditure-of-procter-und-gamble-worldwide/
Procter & Gamble. "Advertising Expenditure of Procter & Gamble Worldwide from 2011 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Aug 2024, https://www.statista.com/statistics/262022/advertising-expenditure-of-procter-und-gamble-worldwide/
Procter & Gamble, Advertising expenditure of Procter & Gamble worldwide from 2011 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/262022/advertising-expenditure-of-procter-und-gamble-worldwide/ (last visited December 21, 2024)
Advertising expenditure of Procter & Gamble worldwide from 2011 to 2024 (in billion U.S. dollars) [Graph], Procter & Gamble, August 5, 2024. [Online]. Available: https://www.statista.com/statistics/262022/advertising-expenditure-of-procter-und-gamble-worldwide/