Ad spend of selected household product brands in the U.S. 2022

Published by
Julia Faria,
Sep 10, 2024
In 2022, P&G's household products brand Downy recorded an ad spend of 250 million U.S. dollars in the United States. Another brand of P&G, Tide, came second with an ad spend of nearly 220 million dollars.

Advertising spending of selected household product brands in the United States in 2022 (in million U.S. dollars)

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Release date

June 2023

Region

United States

Survey time period

2022

Special properties

top 10-selling brands, measured media only

Supplementary notes

The latest figures include measured-media advertising spending based on spending in:

TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.

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