Advertising spending of selected automobile manufacturers in the U.S. 2022
In 2022, General Motors spent approximately 3.25 billion U.S. dollars on advertising in the United States. The amount represented the highest ad spending recorded among the selected automobile manufacturers. Stellantis ranked second, having invested around 1.84 billion U.S. dollars in promoting its brands across the country. To follow, Toyota Motor and Ford Motor registered each advertising expenditure above one billion U.S. dollars.
