Middle East and Africa: digital buyer penetration 2014-2019

Digital buyer penetration in Middle East and Africa from 2014 to 2019

CharacteristicShare of internet users
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Statistic: Digital buyer penetration in Middle East and Africa from 2014 to 2019
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Release date

February 2016

Region

Africa, MENA

Survey time period

2014 to 2015

Age group

14 years and older

Supplementary notes

* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.

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Overview

5

Device usage

5

Platform usage

4

Shopping categories

5

Purchase decision

4

Customer satisfaction

4

Online payment

4

Further related statistics

8

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