This statistic gives information on the digital buyer penetration in Middle East and Africa from 2014 to 2019. In 2015, 34 percent of internet users in Middle East and Africa had purchased products online. In 2018, this figure is expected to grow to 37 percent.
Digital buyer penetration in Middle East and Africa from 2014 to 2019
* Forecast. Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.
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eMarketer. (February 24, 2016). Digital buyer penetration in Middle East and Africa from 2014 to 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/261669/digital-buyer-penetration-in-middle-east-and-africa/
eMarketer. "Digital buyer penetration in Middle East and Africa from 2014 to 2019." Chart. February 24, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/261669/digital-buyer-penetration-in-middle-east-and-africa/
eMarketer. (2016). Digital buyer penetration in Middle East and Africa from 2014 to 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/261669/digital-buyer-penetration-in-middle-east-and-africa/
eMarketer. "Digital Buyer Penetration in Middle East and Africa from 2014 to 2019." Statista, Statista Inc., 24 Feb 2016, https://www.statista.com/statistics/261669/digital-buyer-penetration-in-middle-east-and-africa/
eMarketer, Digital buyer penetration in Middle East and Africa from 2014 to 2019 Statista, https://www.statista.com/statistics/261669/digital-buyer-penetration-in-middle-east-and-africa/ (last visited December 22, 2024)
Digital buyer penetration in Middle East and Africa from 2014 to 2019 [Graph], eMarketer, February 24, 2016. [Online]. Available: https://www.statista.com/statistics/261669/digital-buyer-penetration-in-middle-east-and-africa/
