Digital buyer penetration in China 2017-2022

Published by
Yihan Ma,
Dec 20, 2024
This statistic gives information on the digital buyer penetration in China in 2017 and forecasts up until 2022. In 2017, over 44 percent of the online population in China had purchased products online. By 2022, this share is expected to grow to 58.8 percent.

Digital buyer penetration in China from 2017 to 2022

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Source

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Release date

December 2018

Region

China

Survey time period

2017

Age group

14 years and older

Special properties

excluding Hong Kong

Supplementary notes

*Forecast.
The source defines digital buyers as internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.

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5

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5

Platform usage

4

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Further related statistics

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