Japan: digital buyer penetration 2014-2018

Published by Statista Research Department, Mar 15, 2016
This statistic gives information on the digital buyer penetration in Japan from 2014 to 2018. In 2015, 69 percent of the population in Japan had purchased products online. In 2018, this figure is expected to grow to 72.2 percent.

Digital buyer penetration in Japan from 2014 to 2018

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Release date

March 2016

Region

Japan

Survey time period

2014 to 2015

Age group

14 years and older

Supplementary notes

* Forecast.
Internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.

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Statistics on " Online shopping behavior in Japan "

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Overview

5

Device usage

5

Platform usage

4

Shopping categories

5

Purchase decision

4

Customer satisfaction

4

Online payment

4

Further related statistics

8

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Topics

Digital shopping behavior in JapanInternet usage in JapanSecondhand goods and reuse in JapanMobile commerce in JapanE-commerce in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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