This statistic gives information on the digital buyer penetration in Japan from 2014 to 2018. In 2015, 69 percent of the population in Japan had purchased products online. In 2018, this figure is expected to grow to 72.2 percent.
Digital buyer penetration in Japan from 2014 to 2018
Characteristic
Share of population
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* Forecast. Internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.
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Expert(s) (Chandler Nguyen). (March 15, 2016). Digital buyer penetration in Japan from 2014 to 2018 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/
Expert(s) (Chandler Nguyen). "Digital buyer penetration in Japan from 2014 to 2018." Chart. March 15, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/
Expert(s) (Chandler Nguyen). (2016). Digital buyer penetration in Japan from 2014 to 2018. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/
Expert(s) (Chandler Nguyen). "Digital Buyer Penetration in Japan from 2014 to 2018." Statista, Statista Inc., 15 Mar 2016, https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/
Expert(s) (Chandler Nguyen), Digital buyer penetration in Japan from 2014 to 2018 Statista, https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/ (last visited August 25, 2024)
Digital buyer penetration in Japan from 2014 to 2018 [Graph], Expert(s) (Chandler Nguyen), March 15, 2016. [Online]. Available: https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/