General Motors' advertising spending in the U.S. 2007-2022

In 2022, General Motors spent nearly 3.25 billion U.S. dollars on advertising in the United States, up from 2.7 billion U.S. dollars in the previous year. The company's investments in advertising strongly decreased in 2020 because of the coronavirus (COVID-19) pandemic. In 2022, General Motors was the company with the highest ad spend in the United States among automobile manufacturers.

General Motors spends big on Buick ads

In 2022, General Motors invested big in Buick ads in the United States. The company spent more than 1400 U.S. dollars per unit of Buick sold in the country. That marked one of the highest investments in advertising per vehicle sold among automobile brands. Recently, ads for GM’s luxury Buick brand used celebrities, such as Shaquille O’Neal, Emily Ratajkowski, and Peyton Manning, to drive consumers' attention.

The sales sensation of General Motors

Headquartered in Detroit, Michigan, General Motors Company produces crossovers, SUVs, and full-size pick-up trucks. The vehicles are sold globally under various brand names, such as Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, and Opel. Based on vehicle sales, the United States market share of the giant automotive manufacturing company rose from 15.61 percent in 2021 to 17.09 percent in 2022. That year, the company's vehicle sales declined and amounted to 5.9 million units. In the previous year, the respective figure was nearly 6.3 million.