Content marketing budget allocation worldwide 2021, by target

Published by Statista Research Department, Dec 10, 2024
During a late 2021 survey carried out among professionals involved in content marketing, it was found that 58 percent invested parts of their content budget in hiring content creators and/or agencies; 51 percent said that they spent money on content management tools and another 36 percent on analytics tools.

Content marketing budget allocation worldwide as of November 2021, by target

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Content marketing budget allocation worldwide as of November 2021, by target

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Sources

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Release date

February 2022

Region

Worldwide

Survey time period

November 2021

Number of respondents

832 respondents

Special properties

70% of responding marketers were U.S.-based

Method of interview

Online survey

Supplementary notes

The source provides the following information about the survey respondents: "There were 832 unique respondents across various roles, industries, company types and geographic location. B2B technology companies (26.5%) were by far the most well-represented, with seven in 10 survey respondents indicating they work in the US."

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Christof Baron
CEO, MindShare Germany

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