During a late 2021 survey carried out among professionals involved in content marketing, it was found that 58 percent invested parts of their content budget in hiring content creators and/or agencies; 51 percent said that they spent money on content management tools and another 36 percent on analytics tools.
Content marketing budget allocation worldwide as of November 2021, by target
The source provides the following information about the survey respondents: "There were 832 unique respondents across various roles, industries, company types and geographic location. B2B technology companies (26.5%) were by far the most well-represented, with seven in 10 survey respondents indicating they work in the US."
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The Fix Media. (February 17, 2022). Content marketing budget allocation worldwide as of November 2021, by target [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/261504/content-marketing-budget-allocation-in-the-us/
The Fix Media. "Content marketing budget allocation worldwide as of November 2021, by target." Chart. February 17, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/261504/content-marketing-budget-allocation-in-the-us/
The Fix Media. (2022). Content marketing budget allocation worldwide as of November 2021, by target. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/261504/content-marketing-budget-allocation-in-the-us/
The Fix Media. "Content Marketing Budget Allocation Worldwide as of November 2021, by Target." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/261504/content-marketing-budget-allocation-in-the-us/
The Fix Media, Content marketing budget allocation worldwide as of November 2021, by target Statista, https://www.statista.com/statistics/261504/content-marketing-budget-allocation-in-the-us/ (last visited December 22, 2024)
Content marketing budget allocation worldwide as of November 2021, by target [Graph], The Fix Media, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/261504/content-marketing-budget-allocation-in-the-us/
