Information sources auto shoppers used in the U.S. in 2012

Published by Statista Research Department, Sep 15, 2012
This statistic shows online and offline information sources use by auto shoppers in the United States in 2012. According to the source, 74 percent of auto shoppers reported using dealership websites to look up information about vehicles, while 64 percent reported using search engines.

Which of the following online and offline sources did you use to look up information on cars or trucks?*

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Sources

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Release date

September 2012

Region

United States

Survey time period

July to August 2012

Number of respondents

n = 1,072

Special properties

new vehicle buyers who purchased within the last 12 months

Method of interview

Online survey

Supplementary notes

* Original survey question: "Which of the following online sources, if any, did you use to look for information on cars/trucks using these types of devices?" and "Besides using the internet, which of the following sources, if any, did you use to look for info on cars/trucks?"
Multiple answers were possible.

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