This statistic shows a distribution of the type of search terms used by vehicle purchasers during the first search query they performed while vehicle shopping in the United States in 2010. According to the source, 43 percent of purchasers started their online research by searching the name of a competitor brand, and 20 percent started their online research by searching the name of the brand that they eventually purchased.
Vehicle purchasers' first in-market online search query in the United States in 2010, by term type
This statistic is based on clickstream analysis of new vehicle purchaser search path within the 6 months prior to purchase. The sources matched Compete's panel of 2 million online conumers to Polks new vehicle registration data. For more information, see the source.
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Think with Google. (January 1, 2013). Vehicle purchasers' first in-market online search query in the United States in 2010, by term type [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/261252/vehicle-purchasers-first-in-market-search-query-in-the-us-by-term-type/
Think with Google. "Vehicle purchasers' first in-market online search query in the United States in 2010, by term type." Chart. January 1, 2013. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/261252/vehicle-purchasers-first-in-market-search-query-in-the-us-by-term-type/
Think with Google. (2013). Vehicle purchasers' first in-market online search query in the United States in 2010, by term type. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/261252/vehicle-purchasers-first-in-market-search-query-in-the-us-by-term-type/
Think with Google. "Vehicle Purchasers' First In-market Online Search Query in The United States in 2010, by Term Type." Statista, Statista Inc., 1 Jan 2013, https://www.statista.com/statistics/261252/vehicle-purchasers-first-in-market-search-query-in-the-us-by-term-type/
Think with Google, Vehicle purchasers' first in-market online search query in the United States in 2010, by term type Statista, https://www.statista.com/statistics/261252/vehicle-purchasers-first-in-market-search-query-in-the-us-by-term-type/ (last visited December 30, 2024)
Vehicle purchasers' first in-market online search query in the United States in 2010, by term type [Graph], Think with Google, January 1, 2013. [Online]. Available: https://www.statista.com/statistics/261252/vehicle-purchasers-first-in-market-search-query-in-the-us-by-term-type/
