The statisitc presents the effectiveness of video ads compared to select ad tactics as evaluated by ad agency executives in the United States in March 2013. According to BrightRoll, 35 percent of responding advertising agency executives reported that video ads were less effective than search advertising.
Effectiveness of video ads compared to select ad tactics in the United States in 2013
Figures may not add up to 100 percent due to rounding. The source does not give any information about the type of survey used. Survey methodology was extracted from here.
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BrightRoll, & eMarketer. (May 22, 2013). Effectiveness of video ads compared to select ad tactics in the United States in 2013 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
BrightRoll, und eMarketer. "Effectiveness of video ads compared to select ad tactics in the United States in 2013." Chart. May 22, 2013. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
BrightRoll, eMarketer. (2013). Effectiveness of video ads compared to select ad tactics in the United States in 2013. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
BrightRoll, and eMarketer. "Effectiveness of Video Ads Compared to Select Ad Tactics in The United States in 2013." Statista, Statista Inc., 22 May 2013, https://www.statista.com/statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
BrightRoll & eMarketer, Effectiveness of video ads compared to select ad tactics in the United States in 2013 Statista, https://www.statista.com/statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/ (last visited December 23, 2024)
Effectiveness of video ads compared to select ad tactics in the United States in 2013 [Graph], BrightRoll, & eMarketer, May 22, 2013. [Online]. Available: https://www.statista.com/statistics/258927/effectiveness-of-video-ads-compared-to-select-ad-tactics-in-the-us/
