This statistic shows the share of vehicle buyers who reported using various information sources to research vehicles worldwide in 2012. According to Capgemini, 22 percent of respondents in all markets consulted TV advertising to research vehicles.
Vehicle buyers' use of information sources worldwide in 2012, by country
Characteristic
All markets
Mature markets
United States
United Kingdom
France
Germany
Developing markets
Russia
Brazil
India
China
Car dealer (both new and used cars)
56%
63%
64%
64%
61%
64%
49%
39%
57%
52%
47%
Vehicle manufacturer websites
47%
49%
56%
55%
35%
49%
46%
45%
42%
51%
46%
Search engine
39%
32%
32%
36%
27%
35%
46%
52%
34%
48%
51%
Information websites/independent car valuation services
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Capgemini. (March 19, 2013). Vehicle buyers' use of information sources worldwide in 2012, by country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/261147/vehicle-buyers-use-of-information-sources-worldwide-by-region-and-source/
Capgemini. "Vehicle buyers' use of information sources worldwide in 2012, by country." Chart. March 19, 2013. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/261147/vehicle-buyers-use-of-information-sources-worldwide-by-region-and-source/
Capgemini. (2013). Vehicle buyers' use of information sources worldwide in 2012, by country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/261147/vehicle-buyers-use-of-information-sources-worldwide-by-region-and-source/
Capgemini. "Vehicle Buyers' Use of Information Sources Worldwide in 2012, by Country." Statista, Statista Inc., 19 Mar 2013, https://www.statista.com/statistics/261147/vehicle-buyers-use-of-information-sources-worldwide-by-region-and-source/
Capgemini, Vehicle buyers' use of information sources worldwide in 2012, by country Statista, https://www.statista.com/statistics/261147/vehicle-buyers-use-of-information-sources-worldwide-by-region-and-source/ (last visited December 21, 2024)
Vehicle buyers' use of information sources worldwide in 2012, by country [Graph], Capgemini, March 19, 2013. [Online]. Available: https://www.statista.com/statistics/261147/vehicle-buyers-use-of-information-sources-worldwide-by-region-and-source/
