The graph shows advertising spending in Europe between 2013 and 2016, broken down by medium. In 2016, 41.8 billion euros were spent on online advertising up from 36.2 billion in 2015.
Advertising spending in Europe between 2013 and 2016, by medium
(in billion euros)
* In 2013, print ad spend was given for newspapers and magazines separately. These figures are displayed here as a combined print advertising spend figure.
Figures for 2013-2015 were published previously by the source.
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IAB Europe. (May 1, 2017). Advertising spending in Europe between 2013 and 2016, by medium (in billion euros) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/260840/europe-media-split/
IAB Europe. "Advertising spending in Europe between 2013 and 2016, by medium (in billion euros)." Chart. May 1, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/260840/europe-media-split/
IAB Europe. (2017). Advertising spending in Europe between 2013 and 2016, by medium (in billion euros). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/260840/europe-media-split/
IAB Europe. "Advertising Spending in Europe between 2013 and 2016, by Medium (in Billion Euros)." Statista, Statista Inc., 1 May 2017, https://www.statista.com/statistics/260840/europe-media-split/
IAB Europe, Advertising spending in Europe between 2013 and 2016, by medium (in billion euros) Statista, https://www.statista.com/statistics/260840/europe-media-split/ (last visited November 21, 2024)
Advertising spending in Europe between 2013 and 2016, by medium (in billion euros) [Graph], IAB Europe, May 1, 2017. [Online]. Available: https://www.statista.com/statistics/260840/europe-media-split/